Just Go Do It! Mercy Mission’s iPray Salah (Prayer) Initiative

I’ve recently joined a new scheme that has been launched in the UK by Al Kawthar Institute’s parent company, Mercy Mission, to emphasise the importance of salah. This proposal has been designed by Mercy Mission in order to invite the Muslims who have lost the desire to pray to restore themselves in this great act of worship.

In the words of our beloved Prophet (sal Allahu alayhi wa sallam), a person who rejects the obligation of prayer completely has left the fold of Islam according to the following hadith:

“Verily, between man and polytheism and disbelief is abandonment of the prayer.” (Muslim)

The media campaign run by Mercy Mission is ambitious, but incredibly impressive. With advertisements running across London’s transport network, Asian/Desi lifestyle magazines and high street billboards in Birmingham and Manchester, I jumped at the chance to join the campaign at Al Kauthar’s December sell-out course, Coolness of the Eyes – The Fiqh of Prayer 101, held in London.

Before I continue, let me first tell you about Mercy Mission. The aim of Mercy Mission is to provide a platform for Muslims to play an active part in their local communities in order to convey a beautiful and peaceful message of Islam. Their approach has been defined by their vision of displaying the beauty of Islam, which has subsequently attracted a number of professionals thereby strengthening the infrastructure of Mercy Mission to enable meaningful contributions to made in local communities.

Some of their current projects are:

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  • Daar Aasya – a Muslim fostering programme based in Australia where vulnerable Muslim children can be hosted by Muslim families.
  • Big Date – a national Ramadan campaign to be run in the UK this year, reaching out to non-Muslims through mainstream media; transport advertising, high street billboards, and massive communal iftars.
  • Zamzam Environmental Sustainability Program – a water and energy conservation programme for masjids, schools and beyond.

This is just skimming the surface. Even as you read this, Mercy Mission is working on ways to develop and improve the services given to the Muslim community whilst maintaining the true message of Islam.

Just Go Do It is Mercy Mission’s latest project and so far, it seems to be doing pretty well with an impressive website and a thought-provoking video with all the wheres and whys of salah. But amongst that shiny exterior lies the inner workings of a multi-talented set of Muslims.

The aims of Just Go Do It are high, but very simple. We may have noticed amongst our friends and families that some of them do not pray or that there is a lack of knowledge about prayer in our local communities. Part of that is due to inadequate education of the deen, particularly about prayer, even though great emphasis has been placed on halal meat and avoiding alcohol. SubhanAllah, salah is far more important than those two issues and, it seems, Mercy Mission wishes to do something about it.

To address these problems, Just Go Do It was created to provide a platform for the attendees of Coolness of the Eyes to go out and teach at their local masjid and Muslim community centre using a compressed version of the course notes.

Therefore, the media campaign has enabled the likes of myself to teach local sisters in my city about the importance of salah and how to perform it. In fact, I just taught my first session and it seems that several things were highlighted whilst I was teaching. Some sisters haven’t been taught how to pray, whilst some didn’t even know that the salah is a pillar of Islam. Not only was it an eye-opener for the class attendees, it was almost a revelation for me with regards to the state of the Ummah.

Just Go Do It is already running in several cities across the UK, including London, Birmingham, Nottingham, York and Luton. The class locations and timings can be viewed on their website, which, might I add, has their promo video showing why it is better to pray before you are prayed upon. As chilling as it is, it proves to be a true reminder of why Allah (subhana wa ta’ ala) has placed us on this Earth:

“And I [God] did not create the jinn and mankind except to worship Me” (Quran 51:56)

It is understandable as to why I jumped at the chance to get involved. A priceless opportunity to reap some rewards by passing on knowledge about the fundamentals of Islam? Absolutely!

With the aim of bringing back the establishment of salah by reaching out to, at the very least, 100,000 non-practicing Muslims, this is an immense opportunity for anyone who has been touched by the campaign to further the knowledgeable fruits of their labour in the akhirah.

Mercy Mission has many worthwhile projects which require the involvement of committed Muslims, all of which will make our lives performing da’wah just that little bit easier with the sole purpose – showing the true beauty of Islam.

I pray that this knowledge is passed on through the generations of every Muslim that has been taught to perform and perfect their prayer through this campaign.  Ameen.

20 / View Comments

20 responses to “Just Go Do It! Mercy Mission’s iPray Salah (Prayer) Initiative”

  1. Arif Kabir says:

    This is definitely something very interesting Masha’Allah.

    May Allah (subhanahu wa ta’ala) bless this endeavor with a lot of success.

  2. TheSussist says:

    MashaAllah tabarakAllaah

    May Allah bless the efforts

    Truly inspiring, innovatory and with it.

  3. UmA says:

    Mercy Mission rocks!

  4. Ummezaynub says:

    How can we in the US get involved?

    • ibn Malik says:

      Canadas portal

      Get involved: Forward this to your contacts, get on the facebook group, spread the word, there are notes from the fiqh of Salah course on the website, teach those notes in halaqas, print off copies and leave them in masjids, do what you can

      • Bushra says:

        If you do decide to go ahead with it, then alhumdulillah. Spread the message as far as you can. Having said that, you will get questions on complex issues pertaining to certain mistakes made at certain parts of the prayer or what the different madhabs say about how to pray. If such questions do arise and you don’t know the answer, the best thing to do is to tell them the truth. That you are not a scholar and you don’t know. Refer them to a reliable scholar.

        Don’t guess, because you will be made accountable for any answer you give, particularly if it’s incorrect.

        Just go do it! :)

  5. abu Abdullah says:

    barak Allah feek.
    shaykh tawfeek introduced mercy mission and its initiatives during the real deal in toronto. waiting for it to come to usa insh Allaah. may Allaah accept this effort. ameen.


  6. Abu Yahya says:

    Salaam Bro….why dont u bring MercyMission to the USA???!!!

  7. Haytham says:

    Great site … i just dont understand why is it that when we talk about salah.. we only bring on the issue of death?!

    I mean… why is it that we expect people who have lived all their lives in a super materialistic environment all of a sudden change their mind and pray because of the unseen (ie death)?

    I donno…. i asked a group of people who are not very religious about this and they said that they get motivated to do good by empowering them (ie pumping in positive messages) and by scaring them (ie pumping in them the soon-to-be sorrow and regret like what this site focus on (look at the back ground image of the tab why)

    Nonetheless, the site, the message, and the videos are done exceptionally well.


    • Sayf says:

      Death = shortage of time and thus massive urgency. Most people who don’t pray have a lack of urgency.

      • Haytham says:

        I understand why mention it.. but why over emphasize it is really the question…

        Dawah is in its essence a form of marketing. And in order to have a successful marketing campaign, you must study and understand your market…and since we have such a diverse market, we must have a diverse marketing strategy… therefore, this unified method of doing outreaching to people might not be the most effective way!

        my 2 cents :)

        • Sayf says:

          agreed, and just like how almost every marketing campaign pushes a price reduction for a “limited time”, it gets people moving.

          • Haytham says:

            agreed… but that is only if you have built value in the product that you are selling … right?

            Example… if I try to sell you a Nokia 5110 and tellyou it is only for 3 dollars … for a limited time only … would you buy it?

            Most probably not because this phone is of no value to you at this point… same goes with prayer…

            I think building value is one of the most underestimated techniques in dawah. That is because there is the assumption everybody value Islam just as we do.. and this assumption is wrong!

            These are just a few observation…. and again… jazakom Allahu khayra for the hard work!

          • Sayf says:

            Oh, I seem to have misread your first comment. You said “why do we only bring on” instead of “why do we bring on”. You can’t overemphasize death though, but that doesn’t mean everything else should be neglected, but it looks like we’re both on the same page.

  8. Abu Rayyan says:

    Great work by Mercy Mission. The Salah is the foremost pillar of Islam after the Shahadatayn and leaving it is a guarantee for doom in this life and the hereafter.

    On the other hand, I hope Shaykh Tawfique (may Allah forgive his mistakes and guide him) continues to engage in such positive dawah activities and not in despicable speeches like the one he made before the so-called “anti-terror” pundits some time back. I’m not judging intentions here, but when a scholar you respect starts to support the “war on terror” which we all know is a war on Islam, he quickly loses his credibility.

    May Allah guide us all to that which pleases Him and protect us from the deception of Satan and his followers. Ameen.

    • Bushra says:

      Jazakallah khair for your comments, brother.

      Your comments about Shaykh Tawfique bear no relevance to the article and I would appreciate it if people did not mention him out of context. Secondly, if we feel that our brother or sister in Islam has made a mistake, then it is better to overlook it than bring it up in public. Always try to make an excuse for them instead of taking things at face value.

      May Allah guide us all. Ameen,

  9. haajrah says:

    i think that this is agood website for struggling muslims especially now in the modern world as society, culture, trends are now all changing. muslims are having to find the need to adapt to this new way of life.
    Muslims need leadership and need to have that awareness of Allah to increase their iman.

    • Bushra says:

      Jazakallahu khair.

      I agree that Muslims need leadership now more than ever, particularly as new situations arise in the modern world. Mercy Mission is there to provide us that platform for us to do that and insha’Allah, we can adapt appropriately.

  10. ambreen says:

    i like your icon i pray do u lovlely

  11. Sam says:

    Assalamu Alaykum

    I need some help. I used to know my Salah and Quran but because I haven’t been reading I have forgotten this.
    Is there anywhere I can get one to one tuition? Or any courses? I am really desperate for this and have been trying for a very long time.

    Birmingham UK

    Jazak Allah Khairun

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