Latino Muslims have often been spoken about, but rarely heard on their own terms. Their stories are too frequently marginalized, misrepresented, or ignored altogether. This is why narrative ownership matters. Without it, the richness of Latino Muslim identity risks being flattened into stereotypes or erased from broader religious and cultural histories.

As someone who has spent more than two decades researching, writing, and advocating for the visibility of Latino Muslims, I have witnessed both the challenges and the power of reclaiming our narratives. The struggle to be recognized as authorities in telling our own stories is ongoing, particularly in spaces that remain patriarchal and dominated by outsiders. Yet it is precisely because of this marginalization that it becomes all the more urgent to affirm the voices and contributions of Latino Muslims in the United States and beyond.

My exploration of Latino Muslim identity began during my undergraduate years at the University of Maryland, where I majored in modern languages and linguistics, specializing in Spanish and education. Having embraced Islam only five years earlier, I was still learning to navigate the intersection of cultural heritage and faith. Through coursework, I became fascinated by how Islam had shaped Spanish and Portuguese culture, and, by extension, the Americas. Linguistic, culinary, and traditional threads revealed connections between my ancestry and my faith, highlighting how deeply entwined Islam has long been with Latino identity. These discoveries reinforced the importance of telling stories that illuminate our history, assert our belonging, and resist erasure.

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“Our goal was simple: to make knowledge about Islam accessible to our families and to other Spanish-speaking families. At that time, resources about Islam in Spanish or within a Latino context were scarce.” (PC: Stepping Stone Charity)

This academic curiosity soon evolved into a personal mission as I began volunteering at my local mosque to assist Spanish-speaking visitors and newcomers to the faith. After marrying my husband, another Latino convert whose family hails from Ecuador, we founded the PrimeXample Company in 2005, and it later evolved into Hablamos Islam. Our goal was simple: to make knowledge about Islam accessible to our families and to other Spanish-speaking families. At that time, resources about Islam in Spanish or within a Latino context were scarce. We began translating articles, fatwas, and educational materials, building a website, and offering our services as interpreters and translators at local mosques and community events. Our work was born out of the necessity for resources to explain our decision to embrace Islam in a way that resonated with our families’ cultural backgrounds and values. However, as we expanded, we discovered a broader community of Latino Muslims who shared our experiences and aspirations. Our work transformed from serving our own families to supporting a growing network of Spanish-speaking Muslims nationwide and even beyond US borders.

The Raíces Run Deep

When we moved to New Jersey, my husband and I became active in the North Hudson Islamic Education Center (NHIEC), where we helped their outreach committee and organized events for the predominantly Latino community in Union City. In a city where over 80% of the population is Latino, Spanish was the language of daily life. Take, for example, my husband’s grandmother; she migrated from Ecuador to New Jersey in the mid-to-late 1970s and did not speak a word of English despite living in Union City for decades. His parents learned broken English, but Spanish remains their dominant language.  Even in the mosque, the Friday sermon was simultaneously translated to Spanish on headsets for those who could not understand the usual Arabic. The outreach committee planned open houses and street parties, held regular classes for new converts, translated materials, and created spaces where Latino Muslims could connect, learn, and share their stories. However, the gathering they are most widely known for is the annual Hispanic Muslim Day, held every Fall, typically around Hispanic Heritage Month. A young Puerto Rican convert, Daniel Hernández (now Imam Daniel Hernández), conceived the idea for this celebration with the former Imam of NHIEC, Mohammad Alhayek. This year (2025) was the event’s 23rd anniversary.

Through our outreach work, we learned that Latino Muslims had been building communities long before us. From the inner-city Bani Saqr movement in Newark, New Jersey, and the Spanish-speaking mosque in New York, Alianza Islamica, to the Latino American Dawa Association (LADO), we connected with individuals and organizations dedicated to supporting Latino Muslims. In the days before social media, we networked through Yahoo groups, AOL chats, and email threads, forging bonds that transcended geography. We often reminisce about how we were connected even before social media. There is an untold history that is deeply personal, rooted in the desire to reconcile our heritage with our faith and to make sense of our identities in a society that failed so many times to recognize our existence beyond our conversion stories.

Despite our longstanding presence and contributions, Latino Muslims have often been sidelined in mainstream narratives. Too frequently, nuestras historias – our history and our stories – are told by outsiders like non-Muslim academics, journalists, or other opportunists, who lack the lived experience to truly understand our journeys. I have witnessed, time and again, how the phenomenon of Latino Muslim conversion is reduced to a headline, a curiosity, or a trend, rather than a testament to the resilience and diversity of our communities. The latest tendency seems to be checking off Latino Muslim characters on a diversity list to fulfill equity requirements without offering an authentic voice. I have personally received messages from people outside our community, who have never even met a Latino Muslim, yet want to add such a character to their books or illustrations simply because it is now considered “the thing to do.” Often, this is at the suggestion of an editor or professor eager to feature this so-called “new, up-and-coming” group, even though we are not new at all but have been an integral part of the dawah in the United States since the earliest documented conversions.

What’s Old is New Again?

This observation led me to dedicate my master’s thesis to researching Gen X and early millennial (Xennial) Latino Muslim converts and their contributions to American Muslim communities as I pursued graduate studies at Chicago Theological Seminary. I wanted to shift the focus from conversion to continuity, to examine what happens after the shahada, when the initial excitement passes and a lifetime of living Islam begins. As part of my research, I conducted in-depth interviews with Latino Muslims who have practiced Islam for twenty to thirty years. These individuals have raised families in the faith, established organizations, translated Islamic knowledge into Spanish, and built the institutions that others are now benefiting from. Their stories prove what the literature has missed for decades: that Latino Muslims are not the “new kids on the block” or the latest slot on the diversity checkbox.

“The work of Latino Muslims is not motivated by a desire for recognition, and so many of us are content to stay under the radar. But there is power in preserving history in our own words.” [PC: Social Cut (unsplash)]

As someone who has spent years writing, translating, and advocating for my community, I find the trend of thoughtless reporting on Latino Muslims deeply insulting.

Our stories are not commodities to be packaged and sold for profit. They are the lifeblood of our communities, shaped by struggle, sacrifice, and unwavering faith. To see them reduced to superficial summaries or exploited for fame is a painful reminder of the ongoing battle for narrative ownership.

Additionally, Latino Muslims are not a monolith; our journeys to Islam are as diverse as our backgrounds. Even terms like Hispanic and Latino do not fully encompass our diversity. Some of us are converts, others were born into the faith, and many have family histories that span continents and generations. We are from several Caribbean islands and from every nation in North, Central, and South America. We are professionals, educators, community organizers, and scholars. Our contributions to our families, communities, and the broader Muslim ummah are vast and varied.

Historically, Latin America has embraced immigrants from every Muslim-majority country, including our brothers and sisters from Palestine, who could not find refuge in the US. They have been able to settle there, establish successful businesses, and reach some of the highest political positions. Yet, despite our shared history, our stories are overlooked, misunderstood, and/or misrepresented. The mainstream narrative tends to focus on the novelty of Latino Muslim conversion, ignoring the rich histories and ongoing work of those who have been Muslim for decades, or even generations. It fails to recognize how we have navigated cultural, linguistic, and religious boundaries to build vibrant, resilient communities.

Uplifting Latino Muslim Voices

The work of Latino Muslims is not motivated by a desire for recognition, and so many of us are content to stay under the radar. But there is power in preserving history in our own words. If we do not take ownership of nuestra historia, others will do it for us. The time has come for Latino Muslims to reclaim our heritage and assert our rightful place in the tapestry of American Islam. To do so means writing, speaking, and sharing our truth so that future generations, searching for guidance, inspiration, and reassurance, can benefit from it. We must also hold accountable those who seek to appropriate or misrepresent our experiences. Outsiders can research, conduct studies, perform surveys, and even sit at our tables, but they will never fully understand what it is like to live in our shoes, to walk our path, and to experience Islam as we do. It is even more frustrating when someone creates an AI-generated text, slaps a Latino title on it, and claims to have researched Latino Muslims. That is just pure laziness and a disrespect to all of us.

I have been raising my voice since at least 2005. And as time passes and I grow older, perhaps becoming less patient, my voice will become louder and more direct, because it is imperative to recognize those who have been working tirelessly to bring visibility to the Latino Muslim community in the US. I do not claim this work as mine. Many others deserve recognition, including Benjamin Perez, Khadija Rivera, Ibrahim González (may Allah have mercy on them), Juan Galvan, the creators of Banu Saqr, and the founders of Alianza Islámica. Dr. Juan Suquillo, Sheikh Isa Garcia, the Dawah committee at the North Hudson Islamic Education Center, the people at Islam in Spanish, and my contemporaries at the Ojala Foundation, LADO, LALMA, Latina Muslim Foundation, ILMM, and so many more have all contributed to our community’s growth and visibility. We must also remember the countless Latino Muslims who converted in the 1920s and 30s, and those who came before them.

We have to be respectful and mindful of our history. Just because we live in the age of social media and AI does not mean we are the first to do this or that, nor does it make us experts on others’ lived experiences. Our stories are not marketing tools or diversity props. They are sacred narratives shaped by struggle, faith, and resilience, and they deserve to be handled with integrity. As Latino Muslims, we will continue to speak for ourselves and preserve our own history, but we cannot do this work alone. I call on the wider Muslim community to uplift authentic voices, to seek out and cite the work of those who live these realities, and to support initiatives that support and empower our Latino brothers and sisters. Most of all, we must ensure our stories are told accurately and respectfully.

Related:

– The Fast and the ¡Fiesta!: How Latino Muslims Celebrate Ramadan

– 25 Things Latino Muslims Want You To Know