My life, just like yours, is sooo busy. So naturally, as the tech nerd I am, I turn to tech to help me manage my regular routine including project management apps to manage my daily tasks. I even have a sleeping app that wakes me up at the optimum time (whatever that means!). But even though tech has changed everything in all sectors and helped make efficiencies in my daily life, it had had little impact on my religious activities.
A few years ago, whilst I was preparing for the last 10 nights of Ramadan, it hit me – why doesn’t something exist that automates my donations during these blessed nights to catch Laylatul Qadr. Rather than putting a reminder on my phone to bring out my bank card every night and inputting it into a website – why doesn’t something exist that does it for me, solving the problem of me forgetting to donate. After all we are human and it’s interesting that the Arabic word for human being is ‘insan’ which is derived from the word ‘nasiya’ which means ‘to forget.’ It is human nature to forget.
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So the techie in me came out and I built the first scrappy version of MyTenNights, a platform to automate donations in the last 10 nights of Ramadan (took two weeks) because I wanted to use it myself! I thought it would be cool and my friends and family could use it too. That same year, nearly 2000 other people used it – servers crashed, tech broke and I had to get all my friends and Oreo (my cat) to respond to email complaints about our temperamental site!
I quickly realised I wasn’t alone in my need – everyone wanted a way to never miss Laylatul Qadr! Two years down the line we’ve called it MyTenNights, and our team has grown to 10, including Oreo, senior developers, QA specialists, brand strategists, creative directors and more. It fast became a fierce operation – an operation to help people all over the world catch Laylatul Qadr!
Last year alone we raised almost $2 million in just 10 days – and that was just in the UK. We’ve now opened MyTenNights to our American, Canadian. South African and Australian brothers and sisters and we’re so excited to see how they use it! We’ve made it available through all the biggest house name charities – Islamic Relief, Muslim Aid, Helping Hand, Penny Appeal, you name it! All donations go directly to the charity donors choose – all 100% of it.
Looking back at the last couple of years – it feels surreal: The biggest charities in the world and tens of thousands of users who share my need to be certain they’ve caught Laylatul Qadr. Although I hear many impressed with the sheer amount MyTenNights has raised for charity (and that excites me too!), it’s not what motives me to go on. What excites me most is the growing number of people who catch Laylatul Qadr because we made it easier.
I often tell my team that the number of people that use MyTenNights is the only metric we care about, and the only metric we celebrate. It makes no difference to us whether you donate $1 or a million – we just want you to catch Laylatul Qadr and for you to transform your Akhirah, because (after Allah) we helped you do it.
To catch Laylatul Qadr with MyTenNights, visit their website MyTenNights.com
Ismael Abdela is a Law & Anthropology graduate from the London School of Economics. He spent some years studying Islamic Sciences in Qaseem, Saudi Arabia. He is now a keen social entrepreneur. Ismael likes to write about spiritual reflections, social commentary, and tafsīr. He is particularly interested in putting religion in conversation with the social sciences.
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I work in the fundraising department of a charity who use My Ten Nights.
It is a nice idea and well executed, but I feel this statement in the article above is very misleading:
All donations go directly to the charity donors choose โ all 100% of it.
A member of the public reading this would think that means the service is free for charities. It isn’t. Charities pay up to ยฃ15,000 as a fee each year simply to be on the service. Where does that money come from if not the donations received?
Of course it costs time / money to develop such a service and I have no issue with this, but it is important to be honest about what it is costing charities who are after all public bodies accountable for how they spend their funds.
As Muslims it is important we are honest, especially when it comes to matters of charity and ibadah. Equivocation isn’t very far removed from lying.
Bilal Hussain
May 21, 2019 at 1:31 AM
Salam,
I work in the fundraising department of a charity who use My Ten Nights.
It is a nice idea and well executed, but I feel this statement in the article above is very misleading:
All donations go directly to the charity donors choose โ all 100% of it.
A member of the public reading this would think that means the service is free for charities. It isn’t. Charities pay up to ยฃ15,000 as a fee each year simply to be on the service. Where does that money come from if not the donations received?
Of course it costs time / money to develop such a service and I have no issue with this, but it is important to be honest about what it is costing charities who are after all public bodies accountable for how they spend their funds.
As Muslims it is important we are honest, especially when it comes to matters of charity and ibadah. Equivocation isn’t very far removed from lying.
May Allah keep us all sincere.